FACEBOOK now requires page administrators to pay to promote their updates if we want our content to be seen by our fans. If we do not pay to promote our posts, only about 10% of the fans receive the updates on the Facebook home page feed.
To keep RECEIVING ALL POSTS FROM US you have to hover the mouse on the "Like" button near our name. In the drop-down menu select "ADD TO INTEREST LISTS". Then create an interest list (and make a name for your favorite pages). When you select that interest list you will see ALL of our posts and you won't miss anything important!"
Yes, it is true, Facebook has changed its Algorithm (see previous blog post about that here) and it does "pay to play" if you have something worthy to promote, this notion that you MUST create and add your favorite pages to an "Interest List" in order to see ANY posts, is not all that accurate.
According to Facebook, "Interest lists are an optional way to organize the content you're interested in on Facebook." The operative word being OPTIONAL!
It also states: " When you create or subscribe to a list, you'll see the best posts from that list in your main news feed." Again, this does not guarantee that you will see ALL posts from any given page, nor will your fans see all of your fan page post by adding your page to their interest lists!
To boot, I have seen post after post of people saying how daunting the task is of adding "all" of their pages to an interest list- upon the demand of many page admins freaking people out that they may miss out on some life altering information if they don't do it.
**I have found an easy solution, if in fact, you want to create and interest list. I will be posting that in my next blog. **
In the meantime, don't stress. Continue to find and provide good content and engage your fans on your fan page. Facebook is favoring posts with more engagement!
If you want to create an interest list, I say go for it. It's much like when you put people into category lists (Friends, Family, Church, Work) and when you click on that list, you get news only from those people. I think it is worth while, especially if you don't want to miss news from your clients, community organizations or the like.