 Here is the latest FB message flooding our newsfeeds and wasting some of our time (or is it?)
FACEBOOK now requires page administrators to pay to promote their updates if we want our content to be seen by our fans. If we do not pay to promote our posts, only about 10% of the fans receive the updates on the Facebook home page feed. To keep RECEIVING ALL POSTS FROM US you have to hover the mouse on the "Like" button near our name. In the drop-down menu select "ADD TO INTEREST LISTS". Then create an interest list (and make a name for your favorite pages). When you select that interest list you will see ALL of our posts and you won't miss anything important!" Yes, it is true, Facebook has changed its Algorithm (see previous blog post about that here) and it does "pay to play" if you have something worthy to promote, this notion that you MUST create and add your favorite pages to an "Interest List" in order to see ANY posts, is not all that accurate. According to Facebook, "Interest lists are an optional way to organize the content you're interested in on Facebook." The operative word being OPTIONAL! It also states: " When you create or subscribe to a list, you'll see the best posts from that list in your main news feed." Again, this does not guarantee that you will see ALL posts from any given page, nor will your fans see all of your fan page post by adding your page to their interest lists! To boot, I have seen post after post of people saying how daunting the task is of adding "all" of their pages to an interest list- upon the demand of many page admins freaking people out that they may miss out on some life altering information if they don't do it. **I have found an easy solution, if in fact, you want to create and interest list. I will be posting that in my next blog. ** In the meantime, don't stress. Continue to find and provide good content and engage your fans on your fan page. Facebook is favoring posts with more engagement! If you want to create an interest list, I say go for it. It's much like when you put people into category lists (Friends, Family, Church, Work) and when you click on that list, you get news only from those people. I think it is worth while, especially if you don't want to miss news from your clients, community organizations or the like.
9 Comments
10/22/2012 04:55:29 am
Ahhh, the neverending battle with Facebook. The game keeps changing. Thank you Rebecca for keeping us abreast of all the changes and how to manage them. I can't wait for your next blog post. ;) 10/22/2012 07:38:10 am
Thanks, Rebecca, for helping to shed light on this. There are so many weird things that people post, and the unsuspecting user doesn't really understand what is happening and continues to spread mis-information. 10/24/2012 02:29:18 am
There is no arguing of the impact Facebook has had on communication for business and life in general. The changes are hard to keep up to date on. Thanks for explaining them further. If we're using it for business, it's really important to remember that Facebook is only one tool. It is not a one size fits all kind of tool though, so using it while being aware of its limitations is important. 10/25/2012 01:29:36 am
Oh my goodness - this is like gold Rebecca...how is someone suppose to keep up with the changes if not for someone like you who can net it out and make it clear! Thank you for the layman's lesson on Facebook... 10/25/2012 04:40:33 am
Sigh ... it's really difficult to keep up with all of Facebook's changes and updates, and even if you do, the information may not even be accurate. I say just let them do what they do and deal with things as they fall, because there's not much we can do about it. 10/26/2012 01:09:51 am
Hi Rebecca. I think people get too caught up in trying to mass market to people on Facebook. What always works well is trying to network and connect with people one by one. Develop a consistent habit of sending people private messages on Facebook to make contact. Move online conversations offline. Pick up the phone and call people. (Thanks for de-bunking this myth and giving us the lowdown.) 11/18/2012 06:07:56 am
Ah, round and round we go. I have such a love hate relationship with social media...especially Facebook! I appreciate your point Reecca about just focusing on creating engaging content. I believe it's the best way to "train" your audience to follow you...no matter how many changes Facebook makes! This is why it's imperative that we use social media as a tool to get people onto our own lists, so that we easily develop a long-term relationship with them above and beyond whatever platform we met on. 4/23/2013 02:47:50 pm
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Author
Rebecca Johnson is a Freelance Digital Media Specialist, Social Media and marketing strategist. She uses her creativity, and marketing skills, along with her business ownership experience to assist small and medium sized businesses with their online marketing. Rebecca owns with her husband, Get Networking Now!, Rebecca Johnson Consulting and My Social Media Pro. 
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