8/21/2013 4 Comments
Rebecca Johnson was selected to organize and run the first ever, Social Media Help Desk at the California State Fair, in Sacramento, in July 2013!
Rebecca reached out to her extended network and with the help of some awesome volunteers, was able to provide social media support to fair goers for nearly 3 weeks!
The volunteers ranged from small business owners, to Social Media Club members, to students from UC Davis and Sacramento State University.
The fair, understanding the growing need to implement social media into the fair experience, wanted a place for fair attendees to gain a deeper understanding of how some of the new features worked. Volunteers answered a variety of questions including: "What are all these bar codes I keep seeing?" "How do I download a QR code scanner?" "How do I post this picture to my Facebook account?"
Fair attendees were very receptive to the idea, since there is currently no place to get "free" social media help or advice!
My Social Media Pro also provided a social media photo kiosk for one of the weeks during the fair.
Keep an eye out , because it looks like we will be back again next year!
In the meantime, here are some pictures! Enjoy!
Drum Roll Please...
We have a new feature that I am loving on Facebook! It's a change that I think you will like- GO FIGURE!
Introducing, Facebook's PAGES FEED!
So now, all of you who were so worried about not being able to show up in "feeds" on this famous social media site, can breathe a little sigh of relief!
It's in the left hand column of your home page under "Pages" (See the screen shot below). When you click on that, you can now see the feeds from ALL of the Pages you are connected too!
What does this mean for you as a page owner? Not much, except for the fact, that your "fans" or followers have a place they can go to get the latest information from great products, services and brands that they love (including YOU!).
Now, you still need to make your content engaging; i.e. posting pictures and content people can relate to. If your content is engaging enough, Facebook will plop it into your fan's news feed (at least for now).
So the moral of this story is: don't give up on your fan page!
I just received this question and thought "Im sure other's are wondering this too". So here you go!
Q. I get a crazy number of friend requests on Facebook and have over 2000 friends but very little comments on my posting since it all goes by so fast. Any simple advice on how to better manage. I have 70 people waiting for a friend reply and I'm not sure I want to say yes!
Here is my response:
A: Just from looking briefly at your page it looks like you are pre-scheduling through Hootsuite and which Facebook doesn't like. They want authentic real time communication, especially on your Facebook Profile Page. It's silly, but they set their algorithm up to make sure "real" people get priority in the news feed.
To resolve that issue, I would suggest using Hootsuite to schedule out Twitter posts and set your phone up to engage more on Facebook in real-time.
As for the friend replies. It's really up to you. I am careful now, who I add, but it's a personal choice on how you decide who to "friend". You can always send them a message and ask them to "like" your fan page instead to connect; but that can be time consuming too. There is also a "subscribe" option where you can allow people to subscribe and only things you make as "public posts" will show up in their feed. That has slowed my number of requests down quite a bit too.
Hope that helps!
We all know that Facebook likes to keep us on our toes by changing things up every once in awhile.
Well, this time, they made a change that you may or may not have noticed.
In the last two weeks, Facebook engagement has dropped for individuals anywhere by 6% to 45% depending on what individuals and brands post. Apparently, Facebook quietly announced on Sep 20th that it had changed its EdgeRank algorithm on Sep 18th, 2012. Even those of us who pay attention to things like this, missed it.
Why did they make this change?
Facebook advises that the changes were made to reward content-rich brands- meaning the more engaging content the content the more News Feed exposure.
According to Facebook: Some of the strongest factors that influence this are how engaging an individual post has been for other users who have seen it, and how engaged a user has historically been with other posts they’ve seen from that page. Feed also takes negative feedback into account, which is the number of people who have hidden a post or reported it as spam.
I personally noticed this change yesterday when I posted about my anniversary. In a matter of 12 hours, I had 168 "Likes" on my status and 55 comments. I was amazed at the "interaction" I was receiving from that post!
But what does this mean for us as business fan page admins?
This change means that Facebook wants us to "Pay to Play". In their words:
Finally, if a page has a piece of content that it feels will be very engaging e.g. A good offer, a great photo, an announcement, etc. then using paid media to “boost” that post to fans in newsfeed can be an effective tool to increase engagement with fans.
So much for "Organic" reach on Facebook!
What do we do now?
Changes like these means, now- more than ever, you need to create a social media marketing strategy. No more- posting now and then and hoping for people to see it. We have to stay ahead of the curve to stay in front of our customers!
Rebecca Johnson is a Freelance Digital Media Specialist, Social Media and marketing strategist. She uses her creativity, and marketing skills, along with her business ownership experience to assist small and medium sized businesses with their online marketing. Rebecca owns with her husband, Get Networking Now!, Rebecca Johnson Consulting and My Social Media Pro.
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