Rebecca Johnson Social Media and Marketing Strategist in Sacramento CA

11/30/2013 0 Comments

10 "Business" Things I am Thankful For this Season

My Network! Without the support of the people in Get Networking Now! and my various other networks, I don't know where I'd be!
Social Media! I am a borderline addict, I know, but I absolutely LOVE Social Media! I am able to connect with people from my past, meet new people and keep up to date on everything!
Referrals: I love referrals! I love giving them and getting them! My business would not be anywhere near where it is today with out referrals!
Supportive husband and business partner: I don't know how people do it along! I am lucky to be in love with someone as entrepreneurial and hard working as I am! We make a great team!
Technology: Much like my reasons for listing social media on my list of "things to be grateful for- it connects me to the outside world, simplifies a lot of my systems and brings me closer to people!
Our Social Media Photo Kiosk that keeps us out at wonderful events throughout California, and is helping businesses engage with their customers right there, in their own place of business!
Mobile App Services like TwoVie providing instant, two way communication between your organization and the people you serve! I have added this to the list of services we offer to small businesses who can't afford to have an app built from the "ground up".
SACTO: Sacramento Area Commerce and Trade Organization. We just recently joined SACTO, and immediately saw an impact on our business! The members of this organization are the "Movers and Shakers" in the Sacramento Area, working hard to bring new business and assist exisiting businesses throughout the region.
Strategic Partners: We have some of the best in our "bag of tricks":Ward Associates, a marketing firm and Award Winning Advertising Agency in Sacramento; LogicTree IT our mobile application "go to team"; and uPost Media: our Social Media Kiosk Partners who continue to revolutionize the art of using photos and branding in conjunction with customer engagement. Partnering with the proper professional teams, allows us to serve our customers with exactly the services they are looking for!
For each and everyone of my "fans", "followers", friends (online and off) and supporters. Your comments, feedback and ideas are what keeps me motivated to move forward in my business... THANK YOU!

8/21/2013 4 Comments

Rebecca Johnson selected to run social media help desk pilot program at the california state fair 2013

Rebecca Johnson was selected to organize and run the first ever, Social Media Help Desk at the California State Fair, in Sacramento, in July 2013!

Rebecca reached out to her extended network and with the help of some awesome volunteers, was able to provide social media support to fair goers for nearly 3 weeks!

The volunteers ranged from small business owners, to Social Media Club members, to students from UC Davis and Sacramento State University.

The fair, understanding the growing need to implement social media into the fair experience, wanted a place for fair attendees to gain a deeper understanding of how some of the new features worked. Volunteers answered a variety of questions including: "What are all these bar codes I keep seeing?" "How do I download a QR code scanner?" "How do I post this picture to my Facebook account?"

Fair attendees were very receptive to the idea, since there is currently no place to get "free" social media help or advice!

My Social Media Pro also provided a social media photo kiosk for one of the weeks during the fair.

Keep an eye out , because it looks like we will be back again next year!

In the meantime, here are some pictures! Enjoy!

4 Comments

11/15/2012 3 Comments

It's Here! Pages FEED on Facebook

Drum Roll Please...

We have a new feature that I am loving on Facebook! It's a change that I think you will like- GO FIGURE!

Introducing, Facebook's PAGES FEED!

So now, all of you who were so worried about not being able to show up in "feeds" on this famous social media site, can breathe a little sigh of relief!

It's in the left hand column of your home page under "Pages" (See the screen shot below). When you click on that, you can now see the feeds from ALL of the Pages you are connected too!

What does this mean for you as a page owner? Not much, except for the fact, that your "fans" or followers have a place they can go to get the latest information from great products, services and brands that they love (including YOU!).

Now, you still need to make your content engaging; i.e. posting pictures and content people can relate to. If your content is engaging enough, Facebook will plop it into your fan's news feed (at least for now).

So the moral of this story is: don't give up on your fan page!

3 Comments

10/25/2012 0 Comments

Ask Rebecca: How do I get more engagement on my Facebook status updates?

I just received this question and thought "Im sure other's are wondering this too". So here you go!

Q. I get a crazy number of friend requests on Facebook and have over 2000 friends but very little comments on my posting since it all goes by so fast. Any simple advice on how to better manage. I have 70 people waiting for a friend reply and I'm not sure I want to say yes!

Here is my response:
A: Just from looking briefly at your page it looks like you are pre-scheduling through Hootsuite and which Facebook doesn't like. They want authentic real time communication, especially on your Facebook Profile Page. It's silly, but they set their algorithm up to make sure "real" people get priority in the news feed.

To resolve that issue, I would suggest using Hootsuite to schedule out Twitter posts and set your phone up to engage more on Facebook in real-time.

As for the friend replies. It's really up to you. I am careful now, who I add, but it's a personal choice on how you decide who to "friend". You can always send them a message and ask them to "like" your fan page instead to connect; but that can be time consuming too. There is also a "subscribe" option where you can allow people to subscribe and only things you make as "public posts" will show up in their feed. That has slowed my number of requests down quite a bit too.

Hope that helps!

0 Comments

10/9/2012 8 Comments

Change, Change, Change- Facebook Changes Again!

We all know that Facebook likes to keep us on our toes by changing things up every once in awhile.

Well, this time, they made a change that you may or may not have noticed.

In the last two weeks, Facebook engagement has dropped for individuals anywhere by 6% to 45% depending on what individuals and brands post. Apparently, Facebook quietly announced on Sep 20th that it had changed its EdgeRank algorithm on Sep 18th, 2012. Even those of us who pay attention to things like this, missed it.

Why did they make this change?
Facebook advises that the changes were made to reward content-rich brands- meaning the more engaging content the content the more News Feed exposure.

According to Facebook: Some of the strongest factors that influence this are how engaging an individual post has been for other users who have seen it, and how engaged a user has historically been with other posts they’ve seen from that page. Feed also takes negative feedback into account, which is the number of people who have hidden a post or reported it as spam.

I personally noticed this change yesterday when I posted about my anniversary. In a matter of 12 hours, I had 168 "Likes" on my status and 55 comments. I was amazed at the "interaction" I was receiving from that post!

But what does this mean for us as business fan page admins?

This change means that Facebook wants us to "Pay to Play". In their words:
Finally, if a page has a piece of content that it feels will be very engaging e.g. A good offer, a great photo, an announcement, etc. then using paid media to “boost” that post to fans in newsfeed can be an effective tool to increase engagement with fans.

So much for "Organic" reach on Facebook!

What do we do now?

Keep engaging! Know your fans! Continue to post things that they "like", comment on and share!
Pay attention to your analytics and insights on your Fan Page! Under each of your posts on your Fan page, you will see "222 people saw this post". If you hover over that line, you will see how many were organic and how many were viral. You will also see how your number on this post compares to your most popular post on your Fan Page!
You can also click on your Insights tab at the top of your fan page and take a look at all of your numbers. As long as your "Engaged Users" and "Talking About this" numbers are up, you know you doing ok.
Don't post too much- that will decrease your reach. Carefully pay attention and select times that your audience is "listening" and choosing to engage and post during those times.
Consider promoting a special offer or using Facebook Ads. Just be sure to select “People who like your page and their friends” and make a pointed “share” or “like” ask in your post to get the most from your investment.

Changes like these means, now- more than ever, you need to create a social media marketing strategy. No more- posting now and then and hoping for people to see it. We have to stay ahead of the curve to stay in front of our customers!

8 Comments

Author

Rebecca Johnson is a Freelance Digital Media Specialist, Social Media and marketing strategist. She uses her creativity, and marketing skills, along with her business ownership experience to assist small and medium sized businesses with their online marketing. Rebecca owns with her husband, Get Networking Now!, Rebecca Johnson Consulting and My Social Media Pro.

My Social Media Pro was the first social media marketing business to offer classes, trainings and management in the Sacramento area and her networking organization, Get Networking Now! has helped hundreds of business people connect throughout the Northern California Region. She is also the first and only social media strategist to provide businesses a new technology called the Social Media Kiosk that is featured at Facebook’s HeadQuarters.

In 2011, Rebecca was nominated for the Sacramento Business Journal’s 40 Under 40 Award in and is currently one of their business experts featured in the journal. She was recently listed as one of the Top 40 “Women to Know on LinkedIn” by WomenPartner.com.

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