10/21/2012 0 Comments Ask Rebecca: The Great Yelp DebateQ: Are you paying for ads on Yelp and does it help your business? I have an estate sale business and they "filter" all my good reviews and show all the bad ones.....I have heard if you advertise with them to the tune of $300 per month, they will "fix" that......have you found it worthwhile advertising here.....as in does it bring you more clients? Customers we will always have, but wondering about clients and new sales. Many people are finding more questions than answers when it comes to Yelp and Yelp Advertising. So much so, that you are hearing about it more often from frustrated business owners and through websites Yelp-Sucks.com Here is what I say: A: There are a few things to consider: 1) How many leads are you CURRENTLY getting from Yelp without advertising? 2) How many reviews total do you have and how many of those are negative? 3) If you have negative review, how negative are they? I have found that negative reviews often can help a business because people feel challenged to "see for themselves". 4) are you using any other ways to gain reviews? Google Places, Yahoo local, Facebook etc? In this case, I wouldn't worry too much about bad reviews or paying for Yelp Advertising. Chances are, for your type of work, you won't see a high enough return at $300 a month from your target market. You would be better off spending time and money on Estatesales.net, the Sacramento Bee,Penny Saver and any other local sites as well as estate related websites which is where your target market is more likely to be spending time.
0 Comments
|
Author
Rebecca Johnson is a Freelance Digital Media Specialist, Social Media and marketing strategist. She uses her creativity, and marketing skills, along with her business ownership experience to assist small and medium sized businesses with their online marketing. Rebecca owns with her husband, Get Networking Now!, Rebecca Johnson Consulting and My Social Media Pro. Archives
November 2013
CategoriesAll Advertising Analytics Animals Ask Rebecca Assembly Bill 1844 Bay Area Business Info Guide California California State Fair Call For Entries Customer Reviews Customers Dogs East Bay Engagement Facebook Facebook Likes Fan Pages Fido Alert Good News Gov. Jerry Brown Gracie Awards Hoax Hootsuite Isnap Linkedin Lost Dog Love Story Marketingtips Networking News Feed Personality Pet Harbor Picture Marketing Pictures Politics Press Release Privacy Notice Professional Networking Tips Public Relations Resources Sacramento Sacramento Area Commerce And Trade Organization Sacramento Business Senate Bill 1349 Slideshare Social Media Social Media Photo Kiosks Subscribe Super Social Kiosk Techniques Technology Texting Thanksgiving Twovie Upost Visual Content Visual Content Marketing Ward Associates Websites Wisdom Women Yelp |