Rebecca Johnson
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10/21/2012 0 Comments

Ask Rebecca: The Great Yelp Debate

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Q: Are you paying for ads on Yelp and does it help your business? I have an estate sale business and they "filter" all my good reviews and show all the bad ones.....I have heard if you advertise with them to the tune of $300 per month, they will "fix" that......have you found it worthwhile advertising here.....as in does it bring you more clients? Customers we will always have, but wondering about clients and new sales.

Many people are finding more questions than answers when it comes to Yelp and Yelp Advertising. So much so, that you are hearing about it more often from frustrated business owners and through websites Yelp-Sucks.com

Here is what I say: 
A: There are a few things to consider: 
1) How many leads are you CURRENTLY getting from Yelp without advertising? 
2) How many reviews total do you have and how many of those are negative? 
3) If you have negative review, how negative are they? I have found that negative reviews often can help a business because  people feel challenged to "see for themselves". 
4) are you using any other ways to gain reviews? Google Places, Yahoo local, Facebook etc? 

In this case, I wouldn't worry too much about bad reviews or paying for Yelp Advertising. Chances are, for your type of work, you won't see a high enough return at $300 a month from your target market. You would be better off spending time and money on Estatesales.net, the Sacramento Bee,Penny Saver and any other local sites as well as  estate related websites which is where your target market is more likely to be spending time. 

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    Rebecca Johnson is a Freelance Digital Media Specialist, Social Media and marketing strategist. She uses her creativity, and marketing skills, along with her business ownership experience to assist small and medium sized businesses with their online marketing. Rebecca owns with her husband, Get Networking Now!, Rebecca Johnson Consulting and My Social Media Pro.  

    My Social Media Pro was the first social media marketing business to offer classes, trainings and management in the Sacramento area and her networking organization, Get Networking Now! has helped hundreds of business people connect throughout the Northern California Region.  She is also the first and only social media strategist to provide businesses a new technology called the Social Media Kiosk that is featured at Facebook’s HeadQuarters.

    In 2011, Rebecca was nominated for the Sacramento Business Journal’s 40 Under 40 Award in and is currently one of their business experts featured in the journal. She was recently listed as one of the Top 40 “Women to Know on LinkedIn” by WomenPartner.com.
     

    View my profile on LinkedIn

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