Rebecca Johnson Social Media and Marketing Strategist in Sacramento CA

10/25/2012 1 Comment

Ask Rebecca: How do I get more engagement on my Facebook status updates?

I just received this question and thought "Im sure other's are wondering this too". So here you go!

Q. I get a crazy number of friend requests on Facebook and have over 2000 friends but very little comments on my posting since it all goes by so fast. Any simple advice on how to better manage. I have 70 people waiting for a friend reply and I'm not sure I want to say yes!

Here is my response:
A: Just from looking briefly at your page it looks like you are pre-scheduling through Hootsuite and which Facebook doesn't like. They want authentic real time communication, especially on your Facebook Profile Page. It's silly, but they set their algorithm up to make sure "real" people get priority in the news feed.

To resolve that issue, I would suggest using Hootsuite to schedule out Twitter posts and set your phone up to engage more on Facebook in real-time.

As for the friend replies. It's really up to you. I am careful now, who I add, but it's a personal choice on how you decide who to "friend". You can always send them a message and ask them to "like" your fan page instead to connect; but that can be time consuming too. There is also a "subscribe" option where you can allow people to subscribe and only things you make as "public posts" will show up in their feed. That has slowed my number of requests down quite a bit too.

Hope that helps!

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10/21/2012 0 Comments

Ask Rebecca: The Great Yelp Debate

Q: Are you paying for ads on Yelp and does it help your business? I have an estate sale business and they "filter" all my good reviews and show all the bad ones.....I have heard if you advertise with them to the tune of $300 per month, they will "fix" that......have you found it worthwhile advertising here.....as in does it bring you more clients? Customers we will always have, but wondering about clients and new sales.

Many people are finding more questions than answers when it comes to Yelp and Yelp Advertising. So much so, that you are hearing about it more often from frustrated business owners and through websites Yelp-Sucks.com

Here is what I say:
A: There are a few things to consider:
1) How many leads are you CURRENTLY getting from Yelp without advertising?
2) How many reviews total do you have and how many of those are negative?
3) If you have negative review, how negative are they? I have found that negative reviews often can help a business because people feel challenged to "see for themselves".
4) are you using any other ways to gain reviews? Google Places, Yahoo local, Facebook etc?

In this case, I wouldn't worry too much about bad reviews or paying for Yelp Advertising. Chances are, for your type of work, you won't see a high enough return at $300 a month from your target market. You would be better off spending time and money on Estatesales.net, the Sacramento Bee,Penny Saver and any other local sites as well as estate related websites which is where your target market is more likely to be spending time.

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Author

Rebecca Johnson is a Freelance Digital Media Specialist, Social Media and marketing strategist. She uses her creativity, and marketing skills, along with her business ownership experience to assist small and medium sized businesses with their online marketing. Rebecca owns with her husband, Get Networking Now!, Rebecca Johnson Consulting and My Social Media Pro.

My Social Media Pro was the first social media marketing business to offer classes, trainings and management in the Sacramento area and her networking organization, Get Networking Now! has helped hundreds of business people connect throughout the Northern California Region. She is also the first and only social media strategist to provide businesses a new technology called the Social Media Kiosk that is featured at Facebook’s HeadQuarters.

In 2011, Rebecca was nominated for the Sacramento Business Journal’s 40 Under 40 Award in and is currently one of their business experts featured in the journal. She was recently listed as one of the Top 40 “Women to Know on LinkedIn” by WomenPartner.com.

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Ask Rebecca: How do I get more engagement on my Facebook status updates?

Ask Rebecca: The Great Yelp Debate

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